NP Thyroid is a naturally-derived hypothyroidism treatment alternative that can be just as effective for some patients that do not see favorable results from more common synthetic treatments (like Synthroid).
This campaign convinced patients and their healthcare providers that NP Thyroid is the natural treatment option that elevates the patient experience and frees physicians from a one-size-fits-all standard of care.
This multi-platform campaign uses original photography and creates unified messaging around the use and adoption of NP Thyroid and reminds patients and healthcare providers that the desired result of any treatment journey is the ability to return to the simple and most enjoyable tasks of everyday life.
The NP Thyroid website serves both physician and patient audiences but leads with patient-friendly messaging on the homepage. Both viewers can reach their specific content areas with primary navigation at the top.
We implemented a simple visual tag system for patients and physicians across all branded tactics—yellow for patients and blue for physicians—that indicates which audience a particular communication is for.
We produced a core visual asset (CVA) for representatives to use during sales meetings. These are typically printed, bound booklets that begin with disease state information, study design and data. Digital and smaller leave behind versions followed.
Patient tactics include a paid social campaign and various printed pieces available in offices where NP Thyroid is prescribed.
In addition to the branded campaign, Acella's unbranded disease state website, Simply Hypothyroidism, provides ground level content to explaining various aspects, treatment options, and expert insights into hypothyroidism. We created this explainer video to give people with hypothyroidism a quick, concise overview of the disease and how a natural treatment can benefit them.