Acella Pharmaceuticals

NP Thyroid is a naturally-derived hypothyroidism treatment, known as desiccated thyroid extract (DTE). Though lesser known, DTEs can be just as effective in some patients that do not see favorable results from more common synthetic treatments (like Synthroid) and feel "stuck" in a frustrating treatment journey.

We were tasked to convince patients and their healthcare providers that NP Thyroid is the DTE option that elevates the patient experience and frees patients and HCPs from a one-size-fits-all standard of care while assuaging the anxiety regarding DTE treatments and the lack of clinical data supporting efficacy and safety.

The result is a multi-platform campaign that creates unified messaging around the use and adoption of NP Thyroid and a credible call to action that reminds patients and healthcare providers that the desired result of any treatment journey is the ability to return to the simple and most enjoyable tasks of everyday life.