Aesculap engaged us to develop a campaign for the AEOS Robotic Digital Microscope to help generate awareness and demand through consistent, differentiated storytelling. Aesculap has an opportunity to elevate its brand, refine messaging and more effectively promote the AEOS as a platform aimed at improving patient outcomes while easing the physical burden for neurosurgeons and appeal to C-suite executives by drawing in physician talent to their hospital and local communities.
We shot the instrument with an expensive sports car aesthetic in mind using minimal and dramatic lighting to heighten its high-tech appeal and emphasize details that set AEOS apart from the competition.
