Belmont Savings Bank approached us to create a new campaign and identity refresh that would reinvent the bank's image as a friendly, local, but competitive bank with a point of view.
Our Two Cents
The first campaign, "Our Two Cents", features two wise-cracking pennies describing the benefits (in their own terms) of Belmont Savings Bank's products and the advantages a smaller bank can have over large, national and global banks. The pennies proved to be immensely popular with not only the customers and local community but with the bank employees too.
Big Bank Breakup
We followed that with a testimonial-style switch campaign that features real Belmont customers describing why they switched to Belmont after leaving their "big bank".
