Belmont Savings Bank
Belmont Savings Bank approached us to create a new brand campaign that would reinvent the bank's identity as a friendly, local, but competitive and smart choice for customers.
The first campaign, "Our Two Cents", featured two wise-cracking pennies describing the benefits (in their own terms) of Belmont Savings Bank's products and the advantages a smaller bank can have over large, national and global banks. The pennies proved to be immensely popular with not only the customers and local community but with the bank employees too.
We followed that with a "Switch" campaign that featured real Belmont Savings Bank customers who had their photograph taken as part of our testimonial approach in which they describe why they switched to Belmont after leaving their "big bank".
30 second TV spot. Produced and edited in house, we used paper cutout props as a much more budget friendly option to animation or motion graphics. This idea also contributed to the small town bank image the client preferred.
30 second TV spot. Produced and edited in house, we used paper cutout props as a much more budget friendly option to animation or motion graphics. This idea also contributed to the small town bank image the client preferred.
30 second TV spot. Produced and edited in house, we used paper cutout props as a much more budget friendly option to animation or motion graphics. This idea also contributed to the small town bank image the client preferred.
