Belmont Savings Bank
Agency: Partners + Simons
Client: Belmont Savings Bank
Role: Art Director/Designer
Client: Belmont Savings Bank
Role: Art Director/Designer
Belmont Savings Bank approached us to create a new brand campaign that would reinvent the bank's identity as a friendly, local, but competitive and smart choice for customers.
The first campaign, "Our Two Cents", featured two wise-cracking pennies describing the benefits (in their own terms) of Belmont Savings Bank's products and the advantages a smaller bank can have over large, national and global banks. The pennies proved to be immensely popular with not only the customers and local community but with the bank employees too.
We followed that with a "Switch" campaign that featured real Belmont Savings Bank customers describing why they switched to Belmont after leaving their "big bank".
