Cynosure

PicoSure* is the world’s first aesthetic picosecond laser, widely recognized for its technology leadership, proven performance and industry-leading body of clinical evidence. It offers unmatched versatility of all-color tattoo removal and with a high degree of safety for every patient.

This campaign focuses on the PicoSure instrument as a high-end, high-performance tool with incredible results. We took our visual cues from top automobile manufacturer catalogs and advertisements and felt this approach added a level of quality and gravitas to the instrument as well as an appeal to the physician audience.